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Welcome to Lotame Academy

Spherical is the next-generation data platform to accelerate customer data in a privacy-first world.
Select a Spherical track on the left to display the courses recommended for getting started.
 
 
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Getting Started with Lotame
A look into helpful reference information on the fundamentals and processes of working with Spherical.
FREE
OG Testing Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Data Stream- Panorama ID Service
User Privacy and Consent
Discover the various capabilities that support legal and compliance requirements for your business including consent management settings and opt-out information.
FREE
First-Party Data Collection
Learn the various methods available and find technical specifications to facilitate first party data collection into your Spherical account.
FREE
First-party Data Collection Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Data Stream- Panorama ID Service
Organizing Data
Now that you have data in the Spherical platform, learn to organize the data in a structure that supports your business.
FREE
Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Panorama ID Service
Audience Building
Learn to build audiences for activation or analytics.
FREE
Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data
Activation
Learn the various methods of exporting custom audiences from your Spherical account to the ad servers, DSPs, social channels and other platforms. We call this process “activation”.
FREE
Activation Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data
Data Buying
Lotame clients have self-serve access to thousands of high-quality datasets via Lotame’s second- and third-party data marketplace.
FREE
Third-party Data Buying Data Marketplace Buyer Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data
Audience Analytics
Review the navigation, capabilities and metrics of the audience and campaign analytics suite.
FREE
Audience Analytics Collect, Enrich, Analyze & Activate Data
Audience Modeling
Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. Learn the various methods of modeling in this course.
FREE
Lookalike Modeling Collect, Enrich, Analyze & Activate Data
Onboarding Data
Learn the options for onboarding your offline, subscription and CRM data to your Spherical account and the process for getting started.
FREE
Onboarding Data Data Stream-
Identity Resolution
An introduction to Lotame’s identity resolution solution including how it works, the benefits for both publishers and marketers, and answers to frequently asked questions on identity in our industry.
FREE
Identity Resolution Panorama ID Service
Data Monetization
Learn about Lotame’s Private Data Exchange and how you can market, showcase and license your data through Spherical.
FREE
Data Monetization Data Seller
Lotame Data Stream
Deep dive into Lotame's data stream offering. Data Stream is Lotame’s big data firehose, supplying billions of consumer profiles, each with thousands of behavioral attributes, to support enterprise-level applications and solutions.
FREE
Firehose of First- or Third-party Data Data Stream-