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First-Party Data Collection

Learn the various methods available and find technical specifications to facilitate first party data collection into your Spherical account.

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About this course

In this course, you’ll learn the various methods available and find technical specifications to facilitate first party data collection into your Spherical account.

Additional References
LT.js Implementation FAQs

LT.js Detailed Reference Guide

 

Curriculum

  • Collection Methods Overview
  • Data Collection Methods
  • Lightning Tag
  • Lotame Lightning Tag
  • LT.js Pre-Implementation Setup
  • LT.js Basic Implementation
  • LT.js Post-Implementation Validation
  • Lightning Tag: Additional References
  • LT.js Data Collection Guide
  • LT.js User Consent Guide
  • LT.js Google Ad Manager Guide
  • Other Data Collection Methods
  • Static Pixels for Data Collection
  • Mobile App Data Collection
  • CTV Data Collection & Activation
  • Batch Files Inbound to Lotame: Server to Server Specs
  • Creating Behaviors
  • Traffic Pixels in Media Campaigns
  • Data Collection with the Rule Builder
  • Lotame's Rule Builder
  • Data Collection Rules

About this course

In this course, you’ll learn the various methods available and find technical specifications to facilitate first party data collection into your Spherical account.

Additional References
LT.js Implementation FAQs

LT.js Detailed Reference Guide

 

Curriculum

  • Collection Methods Overview
  • Data Collection Methods
  • Lightning Tag
  • Lotame Lightning Tag
  • LT.js Pre-Implementation Setup
  • LT.js Basic Implementation
  • LT.js Post-Implementation Validation
  • Lightning Tag: Additional References
  • LT.js Data Collection Guide
  • LT.js User Consent Guide
  • LT.js Google Ad Manager Guide
  • Other Data Collection Methods
  • Static Pixels for Data Collection
  • Mobile App Data Collection
  • CTV Data Collection & Activation
  • Batch Files Inbound to Lotame: Server to Server Specs
  • Creating Behaviors
  • Traffic Pixels in Media Campaigns
  • Data Collection with the Rule Builder
  • Lotame's Rule Builder
  • Data Collection Rules