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Audience Modeling

Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. Learn the various methods of modeling in this course.

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About this course

Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. In Spherical, there are three options available for modeling audiences:

    • Audience Optimizer
    • Lookalike Audiences
    • Manual Lookalikes

In this course, you will learn the ins and outs of each solution so you can determine which is the best fit for your business.

Curriculum

  • Audience Modeling Solutions
  • Lookalike Audiences
  • Audience Optimizer Overview
  • Audience Optimizer: Create a New Model
  • Audience Optimizer: Background Selection
  • Audience Optimizer: Analytics
  • Audience Optimizer FAQ
  • Manual Lookalike Audiences

About this course

Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. In Spherical, there are three options available for modeling audiences:

    • Audience Optimizer
    • Lookalike Audiences
    • Manual Lookalikes

In this course, you will learn the ins and outs of each solution so you can determine which is the best fit for your business.

Curriculum

  • Audience Modeling Solutions
  • Lookalike Audiences
  • Audience Optimizer Overview
  • Audience Optimizer: Create a New Model
  • Audience Optimizer: Background Selection
  • Audience Optimizer: Analytics
  • Audience Optimizer FAQ
  • Manual Lookalike Audiences