Audience Modeling
Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. Learn the various methods of modeling in this course.
Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. In Spherical, there are three options available for modeling audiences:
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- Audience Optimizer
- Lookalike Audiences
- Manual Lookalikes
In this course, you will learn the ins and outs of each solution so you can determine which is the best fit for your business.