- Audience Dashboards
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Audience Summary Dashboard
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Audience Discovery Dashboard
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Benchmark Audiences
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Audience Benchmark Report
- Campaign Insights
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Lotame's Campaign Insights
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Campaign Insights Overlap Page
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Campaign Insights Metrics Guide
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Campaign Wrap Up Report
Audience Analytics
Review the navigation, capabilities and metrics of the audience and campaign analytics suite.
The Spherical platform contains a built in audience analytics suite for customer intelligence. Through use of the multiple analytics dashboards you can:
- Enhance your user's experience by identifying new dimensions of existing customers
- Improve campaign performance with more accurate audience growth market definitions
- Discover new dimensions of your first-party customer data and their activities. Allowing you to build deeper and more effective customer relationships and improve customer acquisition strategies
In this course, you will walk through each of the audience dashboards including metrics definitions, use cases, and best practices.