- Organizing Data
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Defining Taxonomies
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Create & Manage a Custom Taxonomy
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Categorizing Data into Custom Taxonomies
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Categorizing in Bulk
- Audience Building
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Lotame Audience Builder (LAB)
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Understanding Boolean Logic
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Setting Recency & Frequency in Audience Definitions
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Audience Planning: Drafts & Reach Estimates
Managing Data
Now that you have data in the Spherical platform, learn to organize the data in a structure that supports your business and build audiences for analytics or activation.
Once your first party data has been collected and brought into your Spherical account, the next step is to manage the data (behaviors). This ongoing process of data management includes creating your custom taxonomies which will house the 1st party behaviors and building the custom audiences needed for targeting, activation and analysis.
In this course you will learn how to and best practices for creating your custom taxonomy(ies), categorizing the behaviors, and building audiences.