- Marketers / Agencies
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Use Case Menu for Marketers
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Case Study: Music Marketer Leverages 1PD to Increase CTR and Decrease CPC
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Case Study: Health Insurance Provider Increases Purchase Intent
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Case Study: Getting Life-changing Technology into the Right Hands
- Publishers / Media Companies
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Use Case Menu for Publishers
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Case Study: News Publisher Decreases Bounce Rate
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Case Study: Publisher Decreases Spend on 3PD While Increasing ROI
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Case Study: 2.5x Increase in CTR for QSR Campaign using Lotame
- Identity & First Party Scale (Pubs & Marketers)
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Case Study: UK News Publisher Increases Reach & Volume w/ Lightning Tag
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Case Study: Local Publisher Increases First-party Scale and Performance Follows Suit
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Case Study: Leading Auto Sites Unlock First-party Audiences in Safari
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Case Study: Agency Enhances First-party Data Scale & Accuracy for Retail Clients
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Case Study: Luxury Auto Brand Uses Lotame Panorama to Launch New Model
Use Cases with Lotame
Case studies and use case menus for Publishers, Agencies & Marketers
From basic data collection and audience targeting to automating analytics to build custom dashboards, this course dives into the many use cases of your audience management platform.