Lotame Central Knowledge Base Platform Login Submit Support Ticket
Use Cases with Lotame

Use Cases with Lotame

Case studies and use case menus for Publishers, Agencies & Marketers

rate limit

Code not recognized.

About this course

From basic data collection and audience targeting to automating analytics to build custom dashboards, this course dives into the many use cases of your audience management platform. 

Curriculum

  • Marketers / Agencies
  • Use Case Menu for Marketers
  • Case Study: Music Marketer Leverages 1PD to Increase CTR and Decrease CPC
  • Case Study: Health Insurance Provider Increases Purchase Intent
  • Case Study: Getting Life-changing Technology into the Right Hands
  • Publishers / Media Companies
  • Use Case Menu for Publishers
  • Case Study: News Publisher Decreases Bounce Rate
  • Case Study: Publisher Decreases Spend on 3PD While Increasing ROI
  • Case Study: 2.5x Increase in CTR for QSR Campaign using Lotame
  • Identity & First Party Scale (Pubs & Marketers)
  • Case Study: UK News Publisher Increases Reach & Volume w/ Lightning Tag
  • Case Study: Local Publisher Increases First-party Scale and Performance Follows Suit
  • Case Study: Leading Auto Sites Unlock First-party Audiences in Safari
  • Case Study: Agency Enhances First-party Data Scale & Accuracy for Retail Clients
  • Case Study: Luxury Auto Brand Uses Lotame Panorama to Launch New Model

About this course

From basic data collection and audience targeting to automating analytics to build custom dashboards, this course dives into the many use cases of your audience management platform. 

Curriculum

  • Marketers / Agencies
  • Use Case Menu for Marketers
  • Case Study: Music Marketer Leverages 1PD to Increase CTR and Decrease CPC
  • Case Study: Health Insurance Provider Increases Purchase Intent
  • Case Study: Getting Life-changing Technology into the Right Hands
  • Publishers / Media Companies
  • Use Case Menu for Publishers
  • Case Study: News Publisher Decreases Bounce Rate
  • Case Study: Publisher Decreases Spend on 3PD While Increasing ROI
  • Case Study: 2.5x Increase in CTR for QSR Campaign using Lotame
  • Identity & First Party Scale (Pubs & Marketers)
  • Case Study: UK News Publisher Increases Reach & Volume w/ Lightning Tag
  • Case Study: Local Publisher Increases First-party Scale and Performance Follows Suit
  • Case Study: Leading Auto Sites Unlock First-party Audiences in Safari
  • Case Study: Agency Enhances First-party Data Scale & Accuracy for Retail Clients
  • Case Study: Luxury Auto Brand Uses Lotame Panorama to Launch New Model