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Enrich

Enrich

Discover the third party data marketplace and the tools available for audience modeling including processes and FAQs for Publishers & Media Companies.

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About this course

Enrich your audiences with third party data including Lotame Data Exchange and other branded providers. Learn to create look-alike audiences, optimize your campaigns towards high performing KPIs or use Lotame's firehose for your data science needs. 

Curriculum

  • Third Party Data
  • Lotame Data Exchange
  • Prepackaged Audiences - Directly in your Platform Account!
  • Other Branded Data Providers
  • Audience Modeling
  • Audience Modeling Overview
  • Look-alike Audiences
  • Audience Optimizer: Overview
  • Audience Optimizer: Analytics
  • Audience Optimizer: FAQ

About this course

Enrich your audiences with third party data including Lotame Data Exchange and other branded providers. Learn to create look-alike audiences, optimize your campaigns towards high performing KPIs or use Lotame's firehose for your data science needs. 

Curriculum

  • Third Party Data
  • Lotame Data Exchange
  • Prepackaged Audiences - Directly in your Platform Account!
  • Other Branded Data Providers
  • Audience Modeling
  • Audience Modeling Overview
  • Look-alike Audiences
  • Audience Optimizer: Overview
  • Audience Optimizer: Analytics
  • Audience Optimizer: FAQ