Lotame Central Knowledge Base Platform Login Submit Support Ticket
Connect

Connect

Learn the how to and best practices for data collection, on-going data management, and building custom audiences for Publishers and Media Companies.

rate limit

Code not recognized.

About this course

Learn how to onboard first party data. Define and create a custom taxonomies to manage your data and then sort or "categorize" your data into your taxonomy. You will also learn to build custom audiences using the Lotame Audience Builder (LAB) and get a sneak peak into audience planning. 

Curriculum

  • Collecting Data
  • Lotame's Lightning Tag
  • Data Collection Rules
  • Onboarding Data
  • Onboarding Offline Data
  • Process for LiveRamp Setup
  • Data Management
  • Setup Parent / Child Accounts
  • Defining Taxonomy Structure
  • How to Create a Custom Taxonomy (Video)
  • Categorizing Data into Custom Taxonomies
  • How to Pre Create a Behavior
  • Audience Building & Planning
  • Audience Building Overview
  • Audience Planning
  • Audience Strategy Activity for Sales
  • How to Respond to an RFP or Brief

About this course

Learn how to onboard first party data. Define and create a custom taxonomies to manage your data and then sort or "categorize" your data into your taxonomy. You will also learn to build custom audiences using the Lotame Audience Builder (LAB) and get a sneak peak into audience planning. 

Curriculum

  • Collecting Data
  • Lotame's Lightning Tag
  • Data Collection Rules
  • Onboarding Data
  • Onboarding Offline Data
  • Process for LiveRamp Setup
  • Data Management
  • Setup Parent / Child Accounts
  • Defining Taxonomy Structure
  • How to Create a Custom Taxonomy (Video)
  • Categorizing Data into Custom Taxonomies
  • How to Pre Create a Behavior
  • Audience Building & Planning
  • Audience Building Overview
  • Audience Planning
  • Audience Strategy Activity for Sales
  • How to Respond to an RFP or Brief