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Learn the how to and best practices for data collection, on-going data management, and building custom audiences for Marketers and Agencies.

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Curriculum

  • Collecting Data
  • Lotame's Lightning Tag
  • Data Collection Rules
  • Onboarding Data
  • Onboarding Offline Data
  • Process for LiveRamp Setup
  • Data Management
  • Setup Parent / Child Accounts
  • Defining Taxonomy Structure
  • How to Create a Custom Taxonomy (Video)
  • Categorizing Data into Custom Taxonomies
  • How to Pre Create a Behavior
  • Audience Building
  • Audience Building Overview
  • Audience Planning

Curriculum

  • Collecting Data
  • Lotame's Lightning Tag
  • Data Collection Rules
  • Onboarding Data
  • Onboarding Offline Data
  • Process for LiveRamp Setup
  • Data Management
  • Setup Parent / Child Accounts
  • Defining Taxonomy Structure
  • How to Create a Custom Taxonomy (Video)
  • Categorizing Data into Custom Taxonomies
  • How to Pre Create a Behavior
  • Audience Building
  • Audience Building Overview
  • Audience Planning