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Understand the various methods available for exporting and monetizing your data for Publishers & Media Companies.

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About this course

This course provides an overview of  Cartographer identity graph, Lotame's people-based ID solution. You will also learn to activate your data by exporting audiences to your activation channels and will learn to sell your data through Lotame's Private Data Exchange. 

 

Curriculum

  • Audiences Management
  • Audience Statistics
  • Campaign Targeting
  • Audience Activation
  • Connect & Extend Audiences
  • Cartographer: Your People-based ID Solution
  • Real Time Audience Extraction API
  • S2S Activation Channels
  • Ways to Integrate with Lotame
  • Receive Batch Data from Lotame
  • Raw Firehose for Data Science
  • Data Stream Overview
  • Data Stream ID Map: Matching Lotame IDs
  • Data Stream LDX
  • Data Stream 1st Party
  • Sell Your Data
  • Lotame Private Data Exchange (PDX)
  • How to Setup Lotame PDX

About this course

This course provides an overview of  Cartographer identity graph, Lotame's people-based ID solution. You will also learn to activate your data by exporting audiences to your activation channels and will learn to sell your data through Lotame's Private Data Exchange. 

 

Curriculum

  • Audiences Management
  • Audience Statistics
  • Campaign Targeting
  • Audience Activation
  • Connect & Extend Audiences
  • Cartographer: Your People-based ID Solution
  • Real Time Audience Extraction API
  • S2S Activation Channels
  • Ways to Integrate with Lotame
  • Receive Batch Data from Lotame
  • Raw Firehose for Data Science
  • Data Stream Overview
  • Data Stream ID Map: Matching Lotame IDs
  • Data Stream LDX
  • Data Stream 1st Party
  • Sell Your Data
  • Lotame Private Data Exchange (PDX)
  • How to Setup Lotame PDX