Lotame Academy

Welcome to Lotame Academy

Spherical is the next-generation data platform to accelerate customer data in a privacy-first world.

Select a Spherical track on the left to display the courses recommended for getting started.

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Getting Started with Lotame

Getting Started with Lotame

A look into helpful reference information on the fundamentals and processes of working with Spherical.

OG Testing Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Data Stream- Panorama ID Service

User Privacy and Consent

User Privacy and Consent

Discover the various capabilities that support legal and compliance requirements for your business including consent management settings and opt-out information.

First-Party Data Collection

First-Party Data Collection

Learn the various methods available and find technical specifications to facilitate first party data collection into your Spherical account.

First-party Data Collection Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Data Stream- Panorama ID Service

Organizing Data

Organizing Data

Now that you have data in the Spherical platform, learn to organize the data in a structure that supports your business.

Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data Panorama ID Service

Audience Building

Audience Building

Learn to build audiences for activation or analytics.

Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data

Activation

Learn the various methods of exporting custom audiences from your Spherical account to the ad servers, DSPs, social channels and other platforms. We call this process “activation”.

Activation Data Marketplace Buyer Data Seller Collect & Activate Data Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data

Data Buying

Lotame clients have self-serve access to thousands of high-quality datasets via Lotame’s second- and third-party data marketplace.

Third-party Data Buying Data Marketplace Buyer Collect, Enrich & Activate Data Collect, Enrich, Analyze & Activate Data

Audience Analytics

Audience Analytics

Review the navigation, capabilities and metrics of the audience and campaign analytics suite.

Audience Analytics Collect, Enrich, Analyze & Activate Data

Audience Modeling

Audience Modeling

Audience modeling is a powerful strategy for creating high value, scaled audiences for targeting. Learn the various methods of modeling in this course.

Lookalike Modeling Collect, Enrich, Analyze & Activate Data

Onboarding Data

Onboarding Data

Learn the options for onboarding your offline, subscription and CRM data to your Spherical account and the process for getting started.

Onboarding Data Data Stream-

Identity Resolution

Identity Resolution

An introduction to Lotame’s identity resolution solution including how it works, the benefits for both publishers and marketers, and answers to frequently asked questions on identity in our industry.

Identity Resolution Panorama ID Service

Data Monetization

Data Monetization

Learn about Lotame’s Private Data Exchange and how you can market, showcase and license your data through Spherical.

Data Monetization Data Seller

Lotame Data Stream

Lotame Data Stream

Deep dive into Lotame's data stream offering. Data Stream is Lotame’s big data firehose, supplying billions of consumer profiles, each with thousands of behavioral attributes, to support enterprise-level applications and solutions.

Firehose of First- or Third-party Data Data Stream-